Nigerian internet users are expected to double by 2021. In terms of numbers, there are currently 104.4 million users. When comparing figures from 2020 to 2021, we can see that internet usage has climbed by more than 22% this year. Those figures indicate how social media is used by internet users.
Thanks to this amazing growth, many Nigerians decided to get involved in different types of online businesses. In this sense, if you have a website or blog and want to promote your product, the best option is to use Ad networks.
Ad networks are platforms that connect publishers and advertisers to create campaigns across various social media platforms such as Facebook, Instagram, and Twitter. Furthermore, it is regarded as one of the most successful platforms because it produces superior outcomes and allows you to grow organically.
Commonly, the well-known tool to gain more traffic on your website is Google Adsense, which allows publishers of Google content network websites to display ads in text, photos, videos, and interactive media that are relevant to the content and audience of their sites. Google is in charge of tracking, classifying, and managing the advertisements on your site, which are based on your content and that of your visitors. Advertisers who wish to promote their products create these adverts and pay for them.
However, it is important to note that some business owners have voiced serious concerns about this platform, including login troubles, the fact that the website takes a long time to approve your content, and persistent advertising that causes clients to have a negative experience.
So, if you think that Google Adsense doesn’t satisfy your expectations, here are some alternative tools that could help you to monetize your Nigerian blog or website:
MediaFem is a 12-year-old ad network that uses programmatic platforms (such as Google Ad Manager) to connect content websites with advertisers and charges a fee depending on the software’s on-site revenue. It has devised a system of codes that enable all adverts to be seen by people who are interested in the subject matter.
With MediaFem, you can choose from a variety of positioning options, all of which may be customized to match the design and look of your website. All video, display, mobile, and native formats, as well as a variety of header bidding choices for real-time bidding, are supported.
Keep in mind that MediaFem only pays publishers if they have at least $100 in their account at the end of the month. If this occurs, the client will have to wait another 53 days for payment.
Propeller Ads is an advertising network that offers online advertisers and web publishers extensive and industry-leading ad-serving and optimization technology.
Display, native, pop-under advertisements, and push notifications are just a few of the ad formats available through PropellerAds. You can create campaigns and view real-time reporting for your ads on the platform, making it simple to track and manage campaigns.
Only PayPal, Payoneer, Bank Transfer, Webmoney, and ePayments have a $25 minimum payout for publishers.
Media.net is a digital monetization company that focuses on supplying solutions to digital publishers. To monetize publishers’ inventory, the services include search, display, native, video, and mobile advertising.
For them to issue payment on a NET30 basis, the threshold is $100 USD. To summarize, you must earn $100 or more before Media.net will send you money.
Also published on Medium.