Native ads are now one of the best solutions to comply with Publishers and Advertisers’ requirements in one shot, as it synchronizes the ads with the site’s content making it look organic content of the site. However, to get an improvement in the user experience and boost their earnings, we recommend Publishers to associate with networks suitable for native ads. Therefore we compare some of the best options for Publisher to monetize this format:
Taboola is one of the most recommended platforms for native together with Outbrain. They are partnered with top clients such as The Huffington Post, Netflix, The Motley Fool, among others. The publisher must meet a minimum of 1MM monthly pageviews. They work under CPC format, paying their clients in the term of NET60.
Outbrain enables publishers to get access to some of the best native DSPs with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to read the content and navigate around the website. However it merged with Taboola in 2019, it requires minimum pageviews of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models.
MediaFem is a full-service platform located in the UK, with more than 10 years of experience in programmatic monetization. Many publishers around the globe use its native codes to encourage uses to view more articles on the same site, or to increase it’s earning for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features. Paying in Net45 terms, MediaFem does not charge with any fee cost as they work with a Rev. Share model 70% for Publishers.
Nativo is an advanced platform specialized in monetizing native ads within the format of publishing streams. The network work with premium publishers like Dow Jones, The Wall Street Journal, Time Inc., and others. With their AdStore option, Publishers can select and activate several demand partners at the same time. It has no pageviews requirement. They offer an eCPM and vCPM model paying in Net45 up to Net60 terms.
Sharethrough is a premium native platform. Its dynamic native templating technology helps publishers to create and optimize native ads for higher rates and viewability. Publishers around the world use Sharethrough to power their native ads. It delivers in-feed native ads to precise audiences with off-the-shelf media packages or custom targeting.