fbpx

Publishers can make money from their websites by developing and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis using supply-side platforms (SSPs). 

 

What Is It?

 

A supply-side platform (SSP) is an advertising technology (AdTech) platform that coordinates and manages ad inventories’ supply and delivery. SSPs assist digital media owners and publishers in automating the sale of digital ads through automated auctions.

 

SSPs are used to improve the yield optimization of advertising space inventory on websites and mobile apps in order to reduce wasted space and increase views. SSPs, in a nutshell, allow publishers to sell their inventory to the most profitable ad network.

Pros

 

Also, publishers can provide advertisers with better visibility into individual impressions and instant clarification on advertising demand by selling ads in real-time.

 

This guarantees that publishers sell their inventory at the best possible price and get the most out of their ad inventory. 

 

There are multiple SSP enterprises. Choosing an SSP provider may be influenced by the strategy, objectives, budget, campaign kind, and target groups. Finding the ideal one for your specific needs, however, is critical to your company’s success.

 

1- Best Option: MediaFem

 

There are no upfront fees when paying in Net53 terms because MediaFem uses a 70% Rev. Share structure for Publishers. These percentages are kept separate from a publisher’s geographic region and are not averaged across all publishers.

With these choices, publishers can select between header bidding and the usual One Ad Code technique. MediaFem supports all video, display, mobile, and native formats.

 

Have a Choice

MediaFem has developed a set of codes for so-called specialized marketing, which allows all adverts to reach people who will be truly interested in what is being provided.

 

For their solutions, publishers can choose between bidding headers and the conventional One Ad Code form. MediaFem offers a variety of ad formats, including video, mobile, online, and native.

 

You can join MediaFem by clicking here.

 

2- Google Ad Manager

This is a comprehensive, Google-hosted ad serving platform that streamlines your ad management.

Check it in here

 

3- MoPub

MoPub is a Twitter company that offers mobile app publishers and developers throughout the world revenue opportunities. 

 

4- AppNexus

AppNexus is a multinational technology firm based in the United States that operates a cloud-based software platform aimed at enabling and optimizing programmatic online advertising. You can check it’s holding company website (Xandr) in here

5- Wunderkind

Real-time based, correctly recognize and market to the actual person behind every visit. Read more

 

6- Rubicon

Rubicon‘s automated advertising platform is utilized by leading apps and publishers throughout the world to transact with large brands, reaching over one billion people.

 

7- PubMatic

 

Independent app developers and publishers can use the PubMatic platform to take control of and grow their digital advertising businesses. It allows marketers to increase return on investment by reaching and engaging their target audiences in brand-safe, premium environments across a variety of ad formats and platforms. Want to know more about Pubmatic?

8- Smaato

Smaato’s digital ad technology platform is an all-in-one omnichannel monetization solution and free ad server. Smaato gives publishers unrivaled control over their income. Publishers may import their own data and manage all of their inventory in one spot.

 

9- Taboola

By recommending more items that clients might enjoy, the company obtains personalized content as well as customized promotion and marketing. Is a reliable and ethical advertising network that enables website owners to monetize their properties.

Unfortunately, malicious malware is directing users to specific Taboola advertising without the publisher’s permission in order to generate revenue.

 

10- AirNow

In addition to ordinary and traditional display ad units, AirNow monetizes through video advertising, sophisticated overlays, rich media, and push notifications that appear in mobile device notification slide-down trays.


Also published on Medium.