Publishers can make money from their websites by developing and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis using supply-side platforms (SSPs).
What Is It?
A supply-side platform (SSP) is an advertising technology (AdTech) platform that coordinates and manages ad inventories’ supply and delivery. SSPs assist digital media owners and publishers in automating the sale of digital ads through automated auctions.
SSPs are used to improve the yield optimization of advertising space inventory on websites and mobile apps in order to reduce wasted space and increase views. SSPs, in a nutshell, allow publishers to sell their inventory to the most profitable ad network.
Also, publishers can provide advertisers with better visibility into individual impressions and instant clarification on advertising demand by selling ads in real-time.
This guarantees that publishers sell their inventory at the best possible price and get the most out of their ad inventory.
There are multiple SSP enterprises. Choosing an SSP provider may be influenced by the strategy, objectives, budget, campaign kind, and target groups. Finding the ideal one for your specific needs, however, is critical to your company’s success.
1- Best Option: MediaFem
There are no upfront fees when paying in Net53 terms because MediaFem uses a 70% Rev. Share structure for Publishers. These percentages are kept separate from a publisher’s geographic region and are not averaged across all publishers.
With these choices, publishers can select between header bidding and the usual One Ad Code technique. MediaFem supports all video, display, mobile, and native formats.
Have a Choice
MediaFem has developed a set of codes for so-called specialized marketing, which allows all adverts to reach people who will be truly interested in what is being provided.
For their solutions, publishers can choose between bidding headers and the conventional One Ad Code form. MediaFem offers a variety of ad formats, including video, mobile, online, and native.
You can join MediaFem by clicking here.
2- Google Ad Manager
This is a comprehensive, Google-hosted ad serving platform that streamlines your ad management.
Check it in here
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Also published on Medium.